Product and Service
Companies included in fitness equipment sector in personal care industry primarily are designers, developers, and marketers of cardio and strength fitness products and accessories.
Demand for Product and Service
As indicated by typical sales data, the demand for fitness products seems to be solid and may gain increasing support from individual consumers’ market as people’s lifestyle changes and household income increase.
Sector’s Current, Trend, Causes behind trend, and Future
Current and Trend
Generally, the demand for cardio and strength wellness equipment has been solid and fluctuated with different stages in a normal cycle of product while there is no clear sign indicating that demand for fitness equipment will boom in a short future.
In the increasing competition, products renovation seems to be more and more important in helping companies maintain their market share and ease downturn pressure on price.
Causes behind the trend
Demand for products in this sector should have been determined by general economic development, growth in household income, and change in consumers’ lifestyle.
As consumers’ awareness of healthy lifestyle increases, demand for fitness product should be able to gain more support from individual consumers’ market.