Product and Service
Companies included in digital photography products and service sector in photography goods and services industry primarily market and manufacture cards and stationary, photo books, personalized gifts, and prints.
Demand for Product and Service
As indicated by the typical company data, the demand for digital photographic products and service of current companies in this sector seems to have been weak and declining in the past two years. The increased demand may be a result of lowering entry threshold and increasing competition.
Sector’s Current, Trend, Causes behind trend, and Future
Current and Trend
It seems that the demand for digital photographic products and service of many companies in this sector has been weak and continuingly declining in the past several years.
Intensive competition caused increased spending on advertising and marketing and thus low profitability for some of companies.
Causes behind the trend
Demand may still exist but the competition, especially from online business of low overhead cost, dilutes the increase in demand for many existing companies.
Companies, when enjoy the increasing business opportunities resulted from larger accessibility of online order, have to face competition from more operators as a result of lower threshold and marketing costs.