Product and Service
Companies included in weight management products sector in personal care industry primarily are manufacturers and direct seller of weight loss and weight management products.
Demand for Product and Service
As indicated by typical sales data, the demand for service and product of companies in this sector has been strong and growing in US market in the past several years as a result of increasing spending in marketing and consumers’ education of companies above the basic driver from obese and aging population.
Sector’s Current, Trend, Causes behind trend, and Future
Current and Trend
The demand for weight management service and products has been solid and growing fast in the past two years.
The growth in demand has been seen from different channels and business modes including the increase in weight loss programs participants, their spending on programs and products, sales base of direct selling channels, and increasing price of service and products.
The strong demand has also been confirmed by the fact that the performance of direct sales of weight management products has been better than that of other products.
It seems that demand has been very strong in US market and grown faster than in other regions.
Causes behind the trend
The obesity and the aging of population and public health care costs have always been the major drivers behind demand for weight loss and management services and products.
In direct selling business mode of weight management products, the real demand for products itself seems to be playing more positive roles in influencing sales than it is in the direct selling of products and services.
The increased spending of companies on education and marketing may be the direct reason of fast growth of sales in the past two years.
We believe that the upward trend in this sector will continue as the favourable factors behind solid demand do.