Basic financial benchmarks,metrics, and growth


Production cost& control      

Gross Margin:

  • Gross Margin: 65%(retail channels) 34% (wholesale)
  • Gross Margin (before depreciation): 38%/ 68%
  • Depreciation/sales: 3-4%


  • Operating Margin: 11%
  • EBITDA / Sales: 14%
  • Free Cash Flow before working capital / Sales: 6%
  • Working Capital / Sales: 61% - 68%
  • EBI / Asset: 3%

Marketing & general management expenses

  • SG&A / Sales: 53% (retail) 25% (wholesale)

Financing &liquidity

  • Debt / Asset: 5%
  • Interest / EBITDA: 15% 


  •                                                                          2015         2016        2017         2018(annualized)
  • Growth in revenue (wholesale focused)  9%           3.5%         -2%          -4%
  • Growth in revenue (retail focused)          20%          8%            7%           6%
  • Increase in SG&A:                                           15%           5.5%         5%           0%
  • Increase in depreciation:                     
  • Increase in CAPEX:                           
  • Increase in Operating Income:                  18%           11%         -10%        -3%
  • Increase in cash inflow/share:                   20%          0%           -22%        -5%

More Detailed and Customized Work Offered

With our financial consulting and investment advisory service, we provide, based on our philosophy of relativity in microeconomy,  customized analysis of corporate operation and as well pricing, valuation or due-diligence covering PE,M&A, and distressed asset/debt. 

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Philosophy of Corporate Operation 

A philosophy behind our work is that, when selling the same products and services to the same type of customers, companies should always have opportunities to gain the same performance in terms of finance and operating. It should be relatively easier and less risky for a below-average company to improve its profitability by copying its peers’ winning strategies or management method with existing products and services than jumping into a segment where it has to face a market with new products and services. It is because copying a peer does not always need to invest considerable capital and resources and it does not need to face uncertainties in a new market as well. For most of times, it may only involve some of minor alternations of company’s management and operation such as an optimization of production or a reallocation of resource. It is certainly true that it is impossible for every company to improve its performance by taking our relatively analytical method without significant capital input. However, there is nothing to lose to make a pre-estimate for your company with our data.